Softhaus Operates the Sales Function for a British Technology Consultancy

A British cybersecurity consultancy had the technical credentials but lacked the commercial engine to scale. Sales were exclusively founder-led, pipeline was inconsistent, and there was no dedicated GTM function in place.

The firm commissioned Softhaus to take full ownership of sales and go-to-market as a fully outsourced partner, building the commercial operation from the ground up, so leadership could stay focused on delivery.

Softhaus now runs the full sales cycle, targeting enterprise and large corporate clients from initial prospecting through to close. The engagement has already delivered. With a strategic partnership secured, a consistent pipeline established, and the consultancy on track to meet its growth targets for 2026.